In a remarkable turn of events, Huawei Mate 60 lineup, including the high-end ‘Ultimate Design’ variant, is maintaining its dominance in the Chinese smartphone market, outperforming Apple’s recently launched iPhone 15 series. Despite limited availability outside of China, the Mate 60’s overwhelming popularity is posing potential challenges for Apple as it ventures into 2024.
The Mate 60’s exact popularity figures have not been disclosed, but reports indicate that these smartphones are consistently flying off the shelves. Customers in China have been seen queuing up in long lines outside Huawei’s physical stores, eager to get their hands on this latest offering. Huawei unveiled four models of its flagship Mate 60, all powered by the impressive Kirin 9000S chipset. Notably, all variants have been consistently out of stock, a situation that could spell trouble for Apple, given China’s significance as one of the tech giant’s largest markets in terms of volume.
Local phone dealers emphasize that the Mate 60 is perpetually in short supply, with units vanishing from store shelves almost instantly upon availability. While the iPhone 15 boasts superior hardware, the Mate 60’s surge in popularity within the region may be attributed to domestic buyers showing unwavering support for a homegrown company like Huawei, rather than one hailing from the United States.
TrendForce, a reputable industry analysis firm, has also underscored the impact of Huawei’s resurgence on Apple’s prospects in 2024. It is anticipated that Qualcomm could potentially lose up to 60 million chip orders next year due to the strong demand for Huawei’s Kirin 9000S chipset. Additionally, TSMC (Taiwan Semiconductor Manufacturing Company), a major chip manufacturer, may see a potential 10 percent decline in annual revenue due to these developments.
While initial estimates suggest that Huawei may ship around 20 million Mate 60 units in China, there is no confirmation regarding whether the company plans to follow up with successive flagship launches featuring more advanced chipsets. Consequently, this triumph could be short-lived, potentially giving Apple an advantage in the future.
In conclusion, Huawei’s Mate 60 series continues to make waves in the Chinese smartphone market, leaving Apple to contend with unexpected competition. As the battle between these tech giants unfolds, the industry eagerly awaits further developments in this evolving narrative.
News Source: MyDrivers