OPPO and Hasselblad

OPPO and Hasselblad Unveil HyperTone Camera System for Revolutionary Mobile Photography

OPPO and Hasselblad have unveiled their latest collaborative endeavor, the HyperTone Camera System, poised to revolutionize mobile photography. Making its debut on the OPPO Find X7 series, this cutting-edge camera technology promises to usher in a new era of computational photography.

In a joint effort dating back to 2022, OPPO and Hasselblad established the Photography Aesthetics Feature Quantification Lab, an expert team comprising photography technicians, professional photographers, and color specialists. Their mission: to break down features, plan solutions, and fine-tune mobile camera technology for superior performance.

The HyperTone Camera System boasts three key components: the HyperTone All Main Camera System, HyperTone Image Engine, and HyperTone ProXDR Display. This trifecta aims to deliver exceptional image quality across various lighting conditions and focal lengths while minimizing digital artifacts and noise, ultimately enhancing the mobile photography experience.

OPPO’s claims are bold, with a promised 30% improvement in image clarity and a 60% reduction in noise, achieved through AI RAW fusion and advanced tone mapping. The Extra HD Algorithm, although computationally intensive, delivers cleaner, processed images.

The HyperTone ProXDR Display is another game-changer, recording brightness from 12 million pixels and offering up to eight times more dynamic range on the screen. This enhancement brings out the natural tones in subjects, resulting in an improved photo-viewing experience.

Hasselblad Portria Mode benefits from the HyperTone Camera System, enabling OPPO devices to produce 3D portraits with nuanced tonal changes, smoothing lighting and shadows without over-brightening faces. With 45 times more skin tone colors for accuracy, users can achieve cinematic Bokeh Flare Portrait effects for top-tier, out-of-focus results.

The HyperTone Camera System debuts on the OPPO Find X7 series and will gradually extend to other OPPO and OnePlus devices. Although some may perceive these claims as marketing hype, the involvement of Hasselblad adds credibility to this promising technology. Real-world performance will determine its true potential. Stay tuned for the HyperTone Camera System’s real-world debut, as it seeks to redefine the world of mobile photography.

Source: Media Outreach

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