Apple May Launch New iPhones Twice a Year Starting 2026

Apple iPhone 18 Launch Plan May Include Two Release Phases Starting 2026

Apple is reportedly planning a major change to its product release cycle, with the Apple iPhone 18 launch plan set to introduce new models in two phases starting in 2026. According to a report by The Information, this shift could allow Apple to maintain customer interest over a longer period and streamline global manufacturing.

Traditionally, Apple releases all its iPhone models together in September each year. However, under this new strategy, the iPhone 18 Pro models are expected to debut as usual in September 2026, while the budget iPhone 18 models may be introduced in spring 2027, six months later. This phased rollout could mark a significant shift in Apple’s marketing and production approach.

Adding to the excitement, Apple might also unveil its first foldable iPhone in 2026, launching alongside the iPhone 18 Pro series. While details remain limited, the introduction of a foldable device could be a groundbreaking move for the company.

Meanwhile, Apple is preparing to launch the sleekest iPhone yet—the iPhone 17 Air—later this year. The report also suggests that a new version of the iPhone 17 Air will follow in 2026, reinforcing Apple’s plan to diversify its lineup.

To reduce dependency on China and navigate potential tariffs from the U.S. administration, Apple is also evaluating the possibility of shifting the production of iPhone 18 base models to India. This move aligns with Apple’s growing investment in Indian manufacturing facilities and would help safeguard its profit margins.

This potential change in release timing, coupled with expanded manufacturing strategies and product innovation, signals Apple’s intent to stay ahead in a competitive smartphone market while enhancing flexibility for global consumers.